What is the one statement or phrase that best describes your company?
Is this message getting across to your existing and potential clients effectively?
Does your logo speak without saying a word?

Are you having an Identity Crisis?

RazorShark is skilled at communicating your message effectively to your target market. We understand how critical it is to invest your marketing dollars wisely. Our first step is to position your brand by finding the one idea that will drive sales in your company's favor. Secondly, communicating your brand consistently across all forms of media creates a solid selling opportunity every time. If you aren't utilizing these marketing tools to the best capability - your company is losing money.

RazorShark offers a Corporate "Identity Crisis" evaluation by examining your existing logo, print collateral and website. This process of reviewing and finetuning has proven to be very effective. Our client case studies are just a few examples that prove RazorShark can solve the "Who am I, really?" question. (Now about the meaning of life, well - keep researching that one.)

CASE STUDIES

Finest Capital

Goal: Position the young mortgage and loan company as one who has years of experience backed by technology innovation.

Strategy: Focus on the awareness of Finest Capital that although a young company, is bold, experienced with mortgage and loans and proficient with today's technology, therefore making them superior to the rest.

Brand Position
Meetings with the principal owners revealed that Finest Capital was an unknown in sea of other loan companies. They needed to create consumer confidence, recognition and trust in this new company.

Brand Rollout
Logo
Corporate Stationary System
Brochure
Ad
Display

Results
Finest Capital is now a recognizable brand due to a cleverly designed logo, brochure & ad campaigns, and an impactful trade show display. Their new look appears as if they have been in business for decades and has created a steady rate of business.

Patacca & Associates

Goal: Position the law firm as a personal law firm who commits to developing long-term relationships with their clients.

Strategy: Focus on their local market, rollout the new look across all points of media, therefore reaffirming customer loyalty.

Brand Position
Meetings with the partners revealed that their law firm was not standing out, despite the well-sized staff and long list of dedicated clients. Since much of their cases come from word of mouth recommendations, their lack of a strong presence left them unnoticed by potential customers and forgotten by existing ones. Their templated black and white business cards, lack of a website and uninspiring print collateral did nothing for brand retention -- especially since none seemed to exist.

Brand Rollout
Logo
Corporate Stationary System
Brochure
Website

Results
Patacca & Associates is now a recognizable brand. Well designed attractive print and web collateral built a stronger feeling of trust and loyalty between clients and Patacca & Associates. Staff and Partners have a strong logo to stand behind and be proud of. This recognizable mark was carried across a solid corporate stationary system, attractive brochures, as well as a clean and easily navigated website, all designed by RazorShark.

Bellport Chamber of Commerce

Goal: Position the Chamber as the most effective local non-profit organization capable of driving foot traffic into town.

Strategy: Focus on the local community of both residents and business owners -making them aware of the events and fundraisers the Bellport Chamber hosts throughout the year; increase membership; restore confidence in the local business community.

Brand Position
Discussions with the president and chamber board revealed that few people knew what events or initiatives the Bellport Chamber was responsible for. The Officers and Board members, although extremely skilled in each of their fields, did not have the capability to form and maintain a fully informative website. Lack of branding left the Bellport Chamber unnoticed in all their goodwill endevours. Lack of print collateral left a dwindling membership not knowing the true benefits of belonging to the chamber.

Brand Rollout
Logo
Corporate Stationary System
Brochure
Application Form
Member Decal
Signage
Event Logos
Website

Results
The Bellport Chamber of Commerce is now recognized as the event leader in town. Their initiatives are broadcasted on their website, as well as repeated across posters, radio, mailings and event programs. RazorShark developed a very informative yet attractive website, complete with Member Directory, Member Benefits, Chamber Initiatives for the year, Fund Raising using PayPal and much, much more. Print collateral repeats the icon of the Bellport Fence - a mark that best represents the Bellport Chamber and the charm of the town. The website sends a message to "Invest in your community. Shop locally" and informs visitors of where to eat, sleep, explore, etc. Upcoming events are displayed on the new online calendar. Because of these efforts, membership has dramatically increased and consumer confidence in Bellport is on the rise.

View our complete online portfolio here.